The search giant “Google” is constantly striving to make itself more user-friendly and productive, and as a part of it, it regularly updates its search algorithms in favor of the end-users. After announcing that mobile friendly websites will be given more importance in search results, the Google recently made it public that loading speed of your website will be considered as one of the most important ranking factors. Therefore, it has become obligatory for all webmasters to improve the loading speed of their websites at any cost. Moreover, it is also essential because websites loading slowly receive 11% less views every day, resulting in decreased conversion rates by 7%.
Steps to Decrease Load Time of Your Website
Manage your HTTP Requests: If not handled properly and professionally, different types of HTTP requests, including images, stylesheets, flash and others make your website creep. A junk of useless components on the page means it will load slowly as each one of them need an HTTP request to load. Make your website simple with the help of one or two stylesheets for styling, use CSS instead of images, and use a less scripting to boost the speed of your website.
Enable Compression: In high quality website development, large pages are hefty and take longer to load because their size is around about 100kb or sometimes in even more. By enabling compression, a trick by which multiple large pages can be zipped into one, you can make your website fast enough. Compression reduces HTTP response time by reducing the bandwidth of your pages.
Reduce Server Response Time: Make sure that your server response time does not exceed 200 milliseconds. If your server response time is more than 200 milliseconds, it is your duty to immediately identify the reasons why your server response time is high. It is advisable to select a quality server.
Enabling Browser Caching: The elements you visit on your website are temporarily stored on your hard drive and this process in known as caching. This protects your browser from the hassle of handling another HTTP request to load those elements as it can load them directly from your hard drive. To overcome this problem, you can enable your website’s cache as it increases the loading speed.
Minify Resources: Readymade resources / codes that help your website development are heavy and chaotic in nature; reducing a website’s load time. If this is the case with you, then you need to ensure that your page is as light as possible, and you can do this by eliminating indentations, extra spaces and line breaks.
Optimize Images: If your website includes heavy images, then website will certainly take a lot of time to load. Decrease the size of images by eliminating image comments, managing color depth level and cropping your image to equitable size. Use JPEG format to overcome this problem.